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brand-report
Business / 9 hours ago
Indonesia’s bottled water brands face a moment of truth in 2025: Exclusive World Visualized Brand Report
Based on a nationwide consumer survey conducted between September and October 2025, the latest Impactum Insights Brand Image findings reveal an Indonesian drinking water market shaped by two dominant players, a crowded middle, and a long tail struggling with visibility. Based on a nationwide consumer survey conducted between September and October 2025, the latest Impactum Insights Brand Image findings reveal an Indonesian drinking water market shaped by two dominant players, a crowded middle, and a long tail struggling with visibility. On environmental responsibility, Aqua stands apart from the field with 50.3%. The gap to second place is not marginal but structural. Le Minerale follows at 35.4%, leaving a 14.9-point distance that no other attribute in the study replicates.
Business / 1 day ago
The numbers behind Indonesia’s snack choices in 2025: Exclusive World Visualized Brand Report
The latest Impactum Insights Brand Image Report reveals that Indonesian consumers rely heavily on taste, familiarity, and healthy qualities when deciding what snacks to buy, with little appetite for overthinking the choice. The latest Impactum Insights Brand Image Report shows that Indonesian consumers rely heavily on taste, familiarity, and healthy qualities when deciding what snacks to buy, with no room for overthinking the choice. According to the report titled "Savoury Snacks Leaders in Indonesia", 56% of consumers cite taste as the single most important factor when choosing a savoury snack, far ahead of any other attribute.
Business / 2 days ago
All you need to know about Indonesia's banking brand hierarchy in 2025: Exclusive World Visualized Brand Report
The central takeaway from the 2025 Banking Consumer Survey in Indonesia, conducted by Impactum Insights, is that consumer perceptions of banks remain strikingly stable, concentrated, and uneven. The central takeaway from the 2025 Banking Consumer Survey in Indonesia, conducted by Impactum Insights, is that consumer perceptions of banks remain strikingly stable, concentrated, and uneven. One institution continues to define the benchmark. The rest of the market is divided into a solid but crowded second tier and a fragmented middle struggling to convert capability into equity.
Business / 6 weeks ago
Honda beats Toyota to No1 spot in Indonesian car market: Exclusive World Visualized Brand Report
The World Visualized Brand Report highlights the sharp divide between established legacy players and emerging challengers in the Indonesian automotive market. The World Visualized Brand Report highlights the sharp divide between established legacy players and emerging challengers in the Indonesian automotive market. The report, which surveyed 1,094 internet users across Indonesia, evaluates consumer perceptions across 16 major brands, revealing a landscape where trust and functionality currently trump emotional attachment. It is powered by the flexible and intelligent research solutions of Impactum Insights.
