Based on a nationwide consumer survey conducted between September and October 2025, the latest Impactum Insights Brand Image findings reveal an Indonesian drinking water market shaped by two dominant players, a crowded middle, and a long tail struggling with visibility.

Whisky has long been associated with Scotland’s smoky single malts, Ireland’s smooth blends, and America’s bold bourbons. But recent global sales data reveals a quaky shift in consumption trends. India now leads the world in whisky sales, accounting for eight out of the ten top-selling brands by volume in million 9-litre cases.