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Based on a nationwide consumer survey conducted between September and October 2025, the latest Impactum Insights Brand Image findings reveal an Indonesian drinking water market shaped by two dominant players, a crowded middle, and a long tail struggling with visibility.
The latest Impactum Insights Brand Image Report shows that Indonesian consumers rely heavily on taste, familiarity, and healthy qualities when deciding what snacks to buy, with no room for overthinking the choice.
The central takeaway from the 2025 Banking Consumer Survey in Indonesia, conducted by Impactum Insights, is that consumer perceptions of banks remain strikingly stable, concentrated, and uneven.
Global demand for vitamins continues to rise, driven by ageing populations, expanding healthcare systems and a growing focus on nutrition and preventative health. New trade data from World’s Top Exports shows which countries are importing the most vitamins by value, and the results highlight clear economic and industrial patterns.
Global trade in vitamins and dietary supplements is increasingly concentrated among a small group of advanced manufacturing economies, with Germany and the United States emerging as the world’s largest exporters by value, according to data from World’s Top Exports.


















