collectibles

Business / 17 weeks ago
Labubu: How a mischievous elf became a billion-dollar marketing marvel
More than a strange toy, Labubu represents a masterclass in how scarcity, emotional design, and cross-platform marketing can transform a fictional character into a global cultural phenomenon. Born from the imagination of Hong Kong artist Kasing Lung, Labubu began life as part of The Monsters series, an underground collectable with a niche fanbase. Everything changed in 2019 when Chinese toy giant Pop Mart acquired licensing rights. With that move, Labubu launched from cult favourite to international icon.

Culture / 32 weeks ago



