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consumer trends
Business / 19 weeks ago
2025’s global clothing leaders: Why market winners don’t always top the brand charts
The global clothing industry in 2025 paints a picture of divergence, where brand value, market capitalisation, and projected sales do not always align. According to data visualised from Kantar’s BrandZ, Nike maintains its position as the world’s most valuable clothing brand with an estimated worth of $49.44 billion. Inditex (Zara) follows at $37.24 billion, while Uniqlo, Adidas, and Lululemon round out the top five.
Business / 33 weeks ago
The state of the C2C shopping industry
In 2024, MercadoLibre solidified its position as a leader in the global consumer-to-consumer (C2C) marketplace, achieving over 94 million app downloads and surpassing competitors on both the Apple App Store and Google Play Store. This success reflects the growing momentum of C2C platforms, driven by cost-conscious buyers and the increasing appeal of second-hand commerce.
Business / 35 weeks ago
Countries cashing out massively from sobriety
Alcohol consumption was once tightly woven into social norms and economies, however, a quiet revolution is making countries money. The global shift toward sobriety and mindful drinking is now a thriving economic opportunity. From alcohol-free spirits to sober tourism, some countries are cashing in big. In 2024, the United States led global sales with over $4 billion in revenue. The country has emerged as one of the most lucrative markets for non-alcoholic beer, especially among millennials and Gen Z who are driving the sober-curious movement. Startups like Athletic Brewing Co. and major players such as Anheuser-Busch InBev are pouring billions into alcohol-free product lines.
