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fast fashion
Environment / 5 hours ago
The water behind your T-shirt: One cotton tee uses as much water as you drink in 2½ years
When you pick up a simple cotton T-shirt, you probably don’t think about water. But behind that soft, everyday fabric is surprisingly 2,700 litres of fresh water. When you pick up a simple cotton T-shirt, you probably don’t think about water. But behind that soft, everyday fabric is surprisingly 2,700 litres of fresh water. That’s how much it takes to grow the cotton, process it, and make just one T-shirt. To put that in perspective, that’s roughly the amount of water a person drinks in about two and a half years.
Business / 19 weeks ago
2025’s global clothing leaders: Why market winners don’t always top the brand charts
The global clothing industry in 2025 paints a picture of divergence, where brand value, market capitalisation, and projected sales do not always align. According to data visualised from Kantar’s BrandZ, Nike maintains its position as the world’s most valuable clothing brand with an estimated worth of $49.44 billion. Inditex (Zara) follows at $37.24 billion, while Uniqlo, Adidas, and Lululemon round out the top five.
