Alcohol consumption was once tightly woven into social norms and economies, however, a quiet revolution is making countries money. The global shift toward sobriety and mindful drinking is now a thriving economic opportunity. From alcohol-free spirits to sober tourism, some countries are cashing in big. In 2024, the United States led global sales with over $4 billion in revenue. The country has emerged as one of the most lucrative markets for non-alcoholic beer, especially among millennials and Gen Z who are driving the sober-curious movement. Startups like Athletic Brewing Co. and major players such as Anheuser-Busch InBev are pouring billions into alcohol-free product lines.