Agricultural diversity meets innovation

Staples like coffee in Brazil and Colombia, soybeans in Argentina and Paraguay, and avocados and berries in Mexico are symbols of Latin America’s diversified agriculture. Yet, the investment in connected and intelligent agriculture signals a modern pivot, where traditional know-how meets digital precision.

Price Pressure = Tech Imperative

With food prices on the rise globally, farmers need efficiency more than ever. Smart irrigation and crop-monitoring systems offer strategic relief by lowering input costs and maximising yield, and making the projected nearly fivefold growth in connected farming infrastructure crucial.

Exports, biosecurity, and beyond

Brazil’s regaining of EU export status for poultry underscores the importance of traceability and hygiene-enhancing technologies, which are often enabled by intelligent farming systems.

Trade winds in favour

Latin American farmers stand to win from shifting trade alignments, particularly in agriculture, thanks to Sino–American trade frictions. Coupled with technological upgrades, this could redefine the region’s competitiveness in global markets.

Subscribe to our newsletter

From crops to chips: How Latin America is powering global farming